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Agentic AI is the future of online sales

Icecat Agentic AI ecosystem

Icecat offers advanced AI-driven services that empower brands, retailers, and distributors to optimize their product content and enhance digital commerce experiences. Leveraging cutting-edge natural language processing (NLP) and machine learning (ML) technologies.

Icecat’s services vary from genAI, AI search, AI agents to MCP (Model Context Protocol) services to enable agentic AI. This ensures that businesses can scale their content globally while maintaining accuracy, consistency, and cultural relevance.

One of the core strengths of Icecat’s AI services lies in content standardization. By analyzing vast datasets, the AI automatically classifies products, extracts key attributes, and aligns them with industry standards. This reduces manual work, eliminates errors, and accelerates time-to-market for new assortments. Additionally, Icecat AI can generate compelling product descriptions and marketing texts tailored to different audiences, improving conversion rates and customer engagement.

Icecat also integrates AI-driven analytics, helping partners gain insights into product performance, content quality, and consumer behavior. These insights support data-driven decision-making and more effective digital shelf management.

By combining decades of expertise in product content with state-of-the-art AI, Icecat enables companies to future-proof their e-commerce strategies. The result is richer, smarter product content that drives visibility, trust, and sales in today’s competitive online marketplace.

How it works
As part of Open Icecat, Icecat takes care of an MCP (Model Context Protocol) server, that speaks the language of AI Agents. The MCP server respects a brand's content syndication policies as has been set in general, from public to restrictive.

Further, depending on your company's commercial challenges, Icecat can help with creating AI Agents for a variety of activities: AI-assisted search, an AI shopping assistant helping with selecting the right product, or AI agents that are part of a more complex e-commerce workflow.
  • Free of charge access to MCP server

    No listing, per click fees or per token fees for accessing Open Icecat product data through the Icecat MCP (Model Context Protocol) data server. Completely free to use as an AI tool by your AI (shopping) agent.
  • Your AI agent

    Through your Icecat subscription you'll get access to generic Icecat AI agents, or agents as developed by your brands. Further, Icecat can assist with helping you to develop your own AI shopping agents.
  • AI search

    AI search is replacing or complementing a classic text search engine with a tool that can translate the intent of a shopper or business partner into a database query. An AI agent can be of help to transform it into useful suggestions that are relevant to the respective user.
  • GEO (and SEO) support

    SEO is dead, long live SEO. Search Engine Optimization returns in the form of GPT Engine Optimization (GEO). Icecat is continuously updating its web publications, also on partner sites, to cover for the latest insights in GEO (and SEO). A field that is quickly moving.
  • Secure Agentic workflows

    Support secure agentic workflows with an AI tech stack that meets your privacy and confidentiality requirements.
  • Support smart shopping
  • Free or flat-fee solutions
  • AI learnings
  • AI agents that access the 'truth' about products
  • Avoid unwanted data leakages